Archive for March, 2009

The phone for social networking junkies

Posted: March 31, 2009 in Mobile, Social marketing
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Social media has gone mobile in a big way. Team INQ has put together a nice piece of kit for the ever struggling mobile operator 3 that does social networking one better. It’s called the INQ¹.

Leveraging the Internet as a force of business change

Posted: March 23, 2009 in Business change, Transparency, Uncategorized
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Three strategies for how business could be using the Internet as a way to rebuild what they have lost and are in danger of never getting back, consumer trust.

CSR and post-recession business success

Posted: March 19, 2009 in Social marketing, Uncategorized
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When it comes to the recession, ethics fly out the door. Or does it? Consider the massive consumer and even governmental back-lash against the massively unethical behavior of the banks that threw the world economy into a tailspin. We are entering an age where CSR will be what keeps a brand from tanking in the post-recession world.

Branded utilities turn marketing dollars into marketing profit

Posted: March 18, 2009 in Branded Utilities, Uncategorized
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With the pending death of traditional online advertising, what’s an advertiser to do?
Well, one solution is to create smart branded utilities. Capitalizing on the iPhone wave sweeping the Western world, Kraft, or one of their smarter agencies, have cleverly created one of the most functional mobile branded utilities to date, the iFood Assistant.

Internet to replace television, print and radio in 2010

Posted: March 18, 2009 in Online advertising
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By 2020, all media will have converged into pure digital platforms. Isobar, the agency who made this chart, believe we (as in Western countries) are already at the tipping point which started in last year and is continuing now. As media converge online to the point where digital media accounts for over 80% of media consumed, the distinctions between different types of advertising will disappear. Branding, direct, print, TV – will become a seamless marketing continuum.

The ELE event that hit the business world

Posted: March 10, 2009 in Introduction
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In the last decade, the world as we know it underwent a fundamental change. A change so profound that it represented an extinction-level event for businesses of all types. The resulting impact of this event is suffocating any businesses incapable of making evolutionary changes, while literally wiping out some businesses altogether. Consumers are switching off and logging on to get what they want. Free entertainment. A sense of connection to others. Real stories. And knowledge.