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Archive for November, 2009

The new consumer journey and the role of marketing

Posted in Social marketing, Uncategorized, tagged , , , , , , , , , , , , , , , , , , , , on November 7, 2009 | 1 Comment »

In attempt to better communicate how marketers should engage with consumers (or rather prosumers) online, I created a marketing model to sum up the key steps a marketer needs to consider to become part of the consumer’s consideration set and to aid them in their purchase journey. The model describes how consumer’s move from affinity with a brand to conversation, participation and engagement, and the pivotal role the community and WOM now plays in these interactions.

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IPhone Application Translates Babies Cries

Posted in Mobile, Uncategorized, tagged , , , , on November 7, 2009 | Leave a Comment »

Finally, the most useful mobile phone application has hit the shelves, or rather the download store. And it’s for all you new mums and dads out there. If you have been concerned and confused by your babies incessant crying, worry no more, because some clever developers have developed the ultimate translator. One that translates a baby’s crying! I would love to have said this was an ingenious piece of branded content in the vein of Kraft’s iFood Assistant, but no brand has been clever enough to think of this gem.

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