I recently came across this article and couldn’t resist talking about it see how I have spent the last 6 months helping Nokia plug their Ovi applications store. However as an Ipod and Nokia owner, I know the real value of mobile apps. I use them everyday to check the weather, check train times, find out what’s playing at my local cinema, find out where I am or how to get somewhere, check my mail, keep track of time I spend on projects and much more. I keep discovering new apps all the time to the point where I feel I am actually getting some kind of mobile app overload happening.
As a dad however, I can appreciate the idea of a application that translates a baby’s cries into something more understandable like, “I’m hungry, feed me.”
I remember reading baby books which all mentioned how mothers eventually can tell the difference between one cry and another. But what about dads? To me a screech was a screech. Sure I could tell the difference between a mild night disturbance versus a baby in pain, but these are extremes. It’s all those cries in between that drive you mad with uncertainty and anxiety. After all, you want the little one to be happy all the time. You want to protect and make them feel special. But how can you do that when you have no idea what’s wrong?
Well, for all the new dads out there, I truly hope this mobile app from Biloop Technologic works. Just one word of advice however, if your wife doesn’t know why the baby is crying and you do because of this application, don’t tell her. She will hate you for it. Instead find a clever way to “lead her” to find the reason that you already know thanks to this application.
As a marketer I am however surprised that the brand managers for Pampers or Johnson & Johnson’s didn’t think of this first. What a huge missed opportunity to create lasting brand value. Didn’t anybody pay attention to Kraft’s success?
IPhone Application Translates Babies’ Howls
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