What makes a difference at retail? Today I look at three stores available in Cambridge, the Apple Store, Build-A-Bear and the Levi’s store and compare the three different models and ask the all important question, can one replicate the innovations of Apple retail in other retail formats and brands?
Archive for January, 2010
The importance of brand participation and experience at retail
Posted: January 5, 2010 in Retail innovation, UncategorizedTags: Apple, Brand participation, Build-A-Bear, Experience retail, New marketing, Nokia, Prosumer, Retail innovation
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