Comments on: The importance of brand participation and experience at retail http://blog.holytornado.co.uk/2010/01/05/the-importance-of-brand-participation-and-experience-at-retail/ Using digital technologies to change the way business happens. Tue, 15 Mar 2011 17:02:20 +0000 hourly 1 http://wordpress.com/ By: Matt Watts http://blog.holytornado.co.uk/2010/01/05/the-importance-of-brand-participation-and-experience-at-retail/#comment-2814 Tue, 15 Mar 2011 17:02:20 +0000 http://blog.holytornado.co.uk/?p=236#comment-2814 Nice article. I think you hit the mark with ‘brand promise’ and ‘bringing the brand to life’. That’s something Levi have failed to do in the recent past – I love the way they continue to blame customers as if they are somehow responsible for the Levi brand! It’s almost fun watching brands self implode with their own sense of indomitable importance. Brands are co-owned with the customer.

However, I quite like the product ownership and customisation experiences as well and I think there is mileage in participation at any level beyond just passive consumption. But, as you say, participation linked to their particular brand experience is just more meaningful and leaves the customer with a stronger sense of what the brand is all about and if they want be associated with it.

As well as participation, there is also sensory experiences to be considered as part of the retail experience. I need shops to be fun, I hate shopping!

Thanks for the article
Matt

]]> By: Hipolito M. Wiseman http://blog.holytornado.co.uk/2010/01/05/the-importance-of-brand-participation-and-experience-at-retail/#comment-442 Mon, 01 Mar 2010 17:27:07 +0000 http://blog.holytornado.co.uk/?p=236#comment-442 Thanks for great post! Will be bookmarking this article for future reference!

]]> By: Matthew C. Krian http://blog.holytornado.co.uk/2010/01/05/the-importance-of-brand-participation-and-experience-at-retail/#comment-439 Sun, 28 Feb 2010 22:47:24 +0000 http://blog.holytornado.co.uk/?p=236#comment-439 Heyy, Found your blog on Bing and I am so glad I did! Keep it up! =)

]]> By: Phil Greeson http://blog.holytornado.co.uk/2010/01/05/the-importance-of-brand-participation-and-experience-at-retail/#comment-248 Mon, 11 Jan 2010 16:15:02 +0000 http://blog.holytornado.co.uk/?p=236#comment-248 Hi, I found this blog post while was searching for web fashion related information on google and found it very good article, thanks for sharing, best regards and cheers!

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