On September 23, I presented a new approach to leveraging technology in retail. While researching for my presentation at Retail Day in Brussels, I came across an interesting discovery, that there is a group of retailers who are using constant innovation to change the game for all retailers. Interestingly, Apple isn’t leading the charge, but rather Best Buy is. They have innovated their retail model already back in 1990, a good decade before Apple entered the retail game.
Discover how Best Buy, along with other retailers like Apple, Adidas, Disney and Moosejaw Mountaineering are radically shaping the future landscape by leveraging what I call Tornado Effects to re-define the customer journey inside the the marketing funnel and to ensure today’s empowered consumer, is tomorrow’s empowered shopper.
Hi Douglas. “Thank you” and “job well done”. Your ‘Tornado effect in retail’-conference at Brussels was very inspiring with a high level of ‘knowledge-sharing’.
It was a perfect fit between looking at internet/e-sales (other speaker) and understanding about digital and retailing (your conference). “Empower the client”, “Make retail experience”, “Get them to buy the product”. I like those insights.
Rudy