I stumbled upon an interesting article from last October’s Harvard Business Review on privacy which mentioned the research of the privacy expert, Alan F. Westin. He categorised people’s approach to privacy as follows. First there are the Fundamentalist; people who believe we are already living in Orwell’s 1984 and, like most fundamentalist, are strongly lobbying [...]
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The end of privacy, part 2
Posted: May 5, 2009 in Privacy, Transparency, UncategorizedTags: 3 Mobile, Cloud Computing, Google, Nokia, O2, Privacy, Transparency
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Leveraging the Internet as a force of business change
Posted: March 23, 2009 in Business change, Transparency, UncategorizedTags: AIG, Consumer loyalty, Consumer Trust, corporate watch, Ethics, Internet, Price transparency, QR codes, Transparency
Three strategies for how business could be using the Internet as a way to rebuild what they have lost and are in danger of never getting back, consumer trust.
Branded utilities turn marketing dollars into marketing profit
Posted: March 18, 2009 in Branded Utilities, UncategorizedTags: Brand utility, iPhone apps, Kraft
With the pending death of traditional online advertising, what’s an advertiser to do?
Well, one solution is to create smart branded utilities. Capitalizing on the iPhone wave sweeping the Western world, Kraft, or one of their smarter agencies, have cleverly created one of the most functional mobile branded utilities to date, the iFood Assistant.
