With the pending death of traditional online advertising, what’s an advertiser to do?
Well, one solution is to create smart branded utilities. Capitalizing on the iPhone wave sweeping the Western world, Kraft, or one of their smarter agencies, have cleverly created one of the most functional mobile branded utilities to date, the iFood Assistant.
Archive for the ‘Branded Utilities’ Category
Branded utilities turn marketing dollars into marketing profit
Posted in Branded Utilities, Uncategorized, tagged Brand utility, iPhone apps, Kraft on March 18, 2009 | Leave a Comment »
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