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Archive for the ‘Business change’ Category

Seth Godin explains why it’s time to change marketing

Posted in Business change, Online advertising, Social marketing, Uncategorized, tagged , , , , , , on February 4, 2010 | Leave a Comment »

I stumbled upon this interesting speech from Mr. Purple Cow himself, Seth Godin. He combines the elements of his various books: “All Marketers are Liars,” “Purple Cow,” “Meatball Sundae” and his latest book, “Tribes,” into a single 1 hour speech which he gave at the Business of Software conference last year in Boston.

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Leveraging the Internet as a force of business change

Posted in Business change, Transparency, Uncategorized, tagged , , , , , , , , on March 23, 2009 | Leave a Comment »

Three strategies for how business could be using the Internet as a way to rebuild what they have lost and are in danger of never getting back, consumer trust.

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