Discover how Best Buy, along with other retailers like Apple, Adidas, Disney and Moosejaw Mountaineering are radically shaping the future landscape by leveraging what I call Tornado Effects to re-define the customer journey inside the the marketing funnel and to ensure today’s empowered consumer, is tomorrow’s empowered shopper.
Archive for the ‘Business change’ Category
The Tornado Effect in Retail, Leveraging Constant Innovation for Growth
Posted: September 28, 2010 in Business change, Retail innovationTags: Adidas, Apple, Best Buy, Experience retail, Moosejaw, Optimus, Retail innovation, Tornado Effect
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Leveraging the Internet as a force of business change
Posted: March 23, 2009 in Business change, Transparency, UncategorizedTags: AIG, Consumer loyalty, Consumer Trust, corporate watch, Ethics, Internet, Price transparency, QR codes, Transparency
Three strategies for how business could be using the Internet as a way to rebuild what they have lost and are in danger of never getting back, consumer trust.
