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Archive for the ‘Online advertising’ Category

Seth Godin explains why it’s time to change marketing

Posted in Business change, Online advertising, Social marketing, Uncategorized, tagged , , , , , , on February 4, 2010 | Leave a Comment »

I stumbled upon this interesting speech from Mr. Purple Cow himself, Seth Godin. He combines the elements of his various books: “All Marketers are Liars,” “Purple Cow,” “Meatball Sundae” and his latest book, “Tribes,” into a single 1 hour speech which he gave at the Business of Software conference last year in Boston.

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Internet to replace television, print and radio in 2010

Posted in Online advertising, tagged , , , , , , on March 18, 2009 | 1 Comment »

By 2020, all media will have converged into pure digital platforms. Isobar, the agency who made this chart, believe we (as in Western countries) are already at the tipping point which started in last year and is continuing now. As media converge online to the point where digital media accounts for over 80% of media consumed, the distinctions between different types of advertising will disappear. Branding, direct, print, TV – will become a seamless marketing continuum.

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