I stumbled upon this interesting speech from Mr. Purple Cow himself, Seth Godin. He combines the elements of his various books: “All Marketers are Liars,” “Purple Cow,” “Meatball Sundae” and his latest book, “Tribes,” into a single 1 hour speech which he gave at the Business of Software conference last year in Boston.
Archive for the ‘Online advertising’ Category
Seth Godin explains why it’s time to change marketing
Posted: February 4, 2010 in Business change, Online advertising, Social marketing, UncategorizedTags: Conversational marketing, Internet, New marketing, Purple Cow, Seth Godin, social shifts, Tribes
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Internet to replace television, print and radio in 2010
Posted: March 18, 2009 in Online advertisingTags: Consumer media usage, Eye-tracking studies, Future Lab, Isobar, Media convergence, Online advertising, Tipping point
By 2020, all media will have converged into pure digital platforms. Isobar, the agency who made this chart, believe we (as in Western countries) are already at the tipping point which started in last year and is continuing now. As media converge online to the point where digital media accounts for over 80% of media consumed, the distinctions between different types of advertising will disappear. Branding, direct, print, TV – will become a seamless marketing continuum.
