This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space. There are a number of different [...]
Archive for the ‘Online brand strategy’ Category
Contact info.
Subscribe by email
Add this
-
What’s new?
HolyTornado! in realtime
- Ofcom should ban the use of "up to" in broadband claims and force providers to advertise customers' real speeds. 1 day ago
- http://bit.ly/dBlSdI Don't believe Virgin Media's false broadband claims. Been tracking my speed for a year and rarely over 1mB! 1 day ago
- Today and for a while I will be attempting to master the art of the #ReverseTweet, where your last post is published first. 5 days ago
- Why #ReverseTweet? Because people read top to bottom and not bottom to top. And Twitter is pretty stupid in that way. 5 days ago
- In the news. Blockbuster not strong enough to save Blockbuster as they go bust. http://bit.ly/9OzK8B Too late to switch to legal downloads 5 days ago
Topics
- Branded Utilities (1)
- Business change (2)
- Data visualisation (4)
- Introduction (2)
- Mobile (2)
- Online advertising (2)
- Online brand strategy (1)
- Online research (1)
- Politics (2)
- Privacy (3)
- Retail innovation (2)
- Social marketing (6)
- Transparency (5)
- Uncategorized (22)
Tags
Archive
- April 2010 (1)
- March 2010 (1)
- February 2010 (3)
- January 2010 (1)
- December 2009 (1)
- November 2009 (2)
- October 2009 (3)
- September 2009 (1)
- August 2009 (1)
- July 2009 (2)
- June 2009 (2)
- May 2009 (2)
- April 2009 (1)
- March 2009 (6)
