If you’re bored of those plain Forrester charts, then take a look at this gem from Ruder Finn. The pro’s of the research is the interactive data visualisation that lets you view the details of any data point and compare ‘intent’ across demographics and categories. The huge con of the research is the methodology. Ruder [...]
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Looking a bit closer at Ruder Finn’s Intent index
Posted in Data visualisation, Online research, Uncategorized, tagged Consumer data, Consumer media usage, Online intent, Research, Ruder Finn on August 9, 2009 | Leave a Comment »
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