Yesterday, I presented at the Marketing Innovations Summit by Nascom, who asked me to create a challenging presentation. So I decided to explore how retail is failing and what are some possible fixes for today’s retail. Not only did I find concrete data and examples of just how bad US and UK retail is doing, but also some great examples of what some stores and brands are doing to make it better using new technologies and approaches. You can see it all here.
Archive for the ‘Retail innovation’ Category
How innovation can save UK and US retail
Posted in Retail innovation, Uncategorized, tagged Adidas Runbase, Apple, Cisco, Diesel, Experience retail, Innovation, Interactive mirrors, Retail innovation, RFID on April 29, 2010 | Leave a Comment »
The importance of brand participation and experience at retail
Posted in Retail innovation, Uncategorized, tagged Apple, Brand participation, Build-A-Bear, Experience retail, New marketing, Nokia, Prosumer, Retail innovation on January 5, 2010 | 3 Comments »
What makes a difference at retail? Today I look at three stores available in Cambridge, the Apple Store, Build-A-Bear and the Levi’s store and compare the three different models and ask the all important question, can one replicate the innovations of Apple retail in other retail formats and brands?
Contact info.
Subscribe by email
Add this
-
What’s new?
HolyTornado! in realtime
- Ofcom should ban the use of "up to" in broadband claims and force providers to advertise customers' real speeds. 1 day ago
- http://bit.ly/dBlSdI Don't believe Virgin Media's false broadband claims. Been tracking my speed for a year and rarely over 1mB! 1 day ago
- Today and for a while I will be attempting to master the art of the #ReverseTweet, where your last post is published first. 5 days ago
- Why #ReverseTweet? Because people read top to bottom and not bottom to top. And Twitter is pretty stupid in that way. 5 days ago
- In the news. Blockbuster not strong enough to save Blockbuster as they go bust. http://bit.ly/9OzK8B Too late to switch to legal downloads 5 days ago
Topics
- Branded Utilities (1)
- Business change (2)
- Data visualisation (4)
- Introduction (2)
- Mobile (2)
- Online advertising (2)
- Online brand strategy (1)
- Online research (1)
- Politics (2)
- Privacy (3)
- Retail innovation (2)
- Social marketing (6)
- Transparency (5)
- Uncategorized (22)
Tags
Archive
- April 2010 (1)
- March 2010 (1)
- February 2010 (3)
- January 2010 (1)
- December 2009 (1)
- November 2009 (2)
- October 2009 (3)
- September 2009 (1)
- August 2009 (1)
- July 2009 (2)
- June 2009 (2)
- May 2009 (2)
- April 2009 (1)
- March 2009 (6)
