Archive for the ‘Retail innovation’ Category

Discover how Best Buy, along with other retailers like Apple, Adidas, Disney and Moosejaw Mountaineering are radically shaping the future landscape by leveraging what I call Tornado Effects to re-define the customer journey inside the the marketing funnel and to ensure today’s empowered consumer, is tomorrow’s empowered shopper.

Yesterday, I presented at the Marketing Innovations Summit by Nascom, who asked me to create a challenging presentation. So I decided to explore how retail is failing and what are some possible fixes for today’s retail. Not only did I find concrete data and examples of just how bad US and UK retail is doing, but also some great examples of what some stores and brands are doing to make it better using new technologies and approaches. You can see it all here.

What makes a difference at retail? Today I look at three stores available in Cambridge, the Apple Store, Build-A-Bear and the Levi’s store and compare the three different models and ask the all important question, can one replicate the innovations of Apple retail in other retail formats and brands?