What makes a difference at retail? Today I look at three stores available in Cambridge, the Apple Store, Build-A-Bear and the Levi’s store and compare the three different models and ask the all important question, can one replicate the innovations of Apple retail in other retail formats and brands?
Archive for the ‘Retail innovation’ Category
The importance of brand participation and experience at retail
Posted in Retail innovation, Uncategorized, tagged Apple, Brand participation, Build-A-Bear, Experience retail, New marketing, Nokia, Prosumer, Retail innovation on January 5, 2010 | 3 Comments »
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- In this day in age, is the Forbes Rich List really politically correct? http://bit.ly/9RVKFB. Will Forbes will ever stop championing greed? 1 day ago
- Speaking with Joseph Jaffe at http://marketinginnovation.eu where I will be presenting the future of offline retail (or is there one?). 1 day ago
- Attending CambridgeLinkUp tonight at the River Bar in Cambridge. Find me there. 2 days ago
- "Any sufficiently advanced expertise is indistinguishable from gobbledegook" Monbiot on climate science issues. http://bit.ly/bX9lKg 2 days ago
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