Discover how Best Buy, along with other retailers like Apple, Adidas, Disney and Moosejaw Mountaineering are radically shaping the future landscape by leveraging what I call Tornado Effects to re-define the customer journey inside the the marketing funnel and to ensure today’s empowered consumer, is tomorrow’s empowered shopper.
Archive for the ‘Retail innovation’ Category
The Tornado Effect in Retail, Leveraging Constant Innovation for Growth
Posted: September 28, 2010 in Business change, Retail innovationTags: Adidas, Apple, Best Buy, Experience retail, Moosejaw, Optimus, Retail innovation, Tornado Effect
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How innovation can save UK and US retail
Posted: April 29, 2010 in Retail innovation, UncategorizedTags: Adidas Runbase, Apple, Cisco, Diesel, Experience retail, Innovation, Interactive mirrors, Retail innovation, RFID
Yesterday, I presented at the Marketing Innovations Summit by Nascom, who asked me to create a challenging presentation. So I decided to explore how retail is failing and what are some possible fixes for today’s retail. Not only did I find concrete data and examples of just how bad US and UK retail is doing, but also some great examples of what some stores and brands are doing to make it better using new technologies and approaches. You can see it all here.
The importance of brand participation and experience at retail
Posted: January 5, 2010 in Retail innovation, UncategorizedTags: Apple, Brand participation, Build-A-Bear, Experience retail, New marketing, Nokia, Prosumer, Retail innovation
What makes a difference at retail? Today I look at three stores available in Cambridge, the Apple Store, Build-A-Bear and the Levi’s store and compare the three different models and ask the all important question, can one replicate the innovations of Apple retail in other retail formats and brands?
