In marketing blogs, we tend to go on and on about the power of social networking for connecting business to customers and for fostering business change. However in doing so, we tend to forget the real reason why social networks are so dominating our lives and how they completely change the shape of our world. [...]
Archive for the ‘Social marketing’ Category
The very human reason for the growth of Facebook.
Posted: February 12, 2010 in Social marketing, UncategorizedTags: Facebook, social shifts
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Seth Godin explains why it’s time to change marketing
Posted: February 4, 2010 in Business change, Online advertising, Social marketing, UncategorizedTags: Conversational marketing, Internet, New marketing, Purple Cow, Seth Godin, social shifts, Tribes
I stumbled upon this interesting speech from Mr. Purple Cow himself, Seth Godin. He combines the elements of his various books: “All Marketers are Liars,” “Purple Cow,” “Meatball Sundae” and his latest book, “Tribes,” into a single 1 hour speech which he gave at the Business of Software conference last year in Boston.
The new consumer journey and the role of marketing
Posted: November 7, 2009 in Social marketing, UncategorizedTags: Advocacy, brand, Brand affinity, Brand detractors, Buyology, BzzAgents, Community marketing, Consumer journey, Consumer loyalty, Content, Conversational marketing, Disruption, Influencers, Martin Lindstrom, New marketing, Search optimization, Social listening, Social networking, User experience, User participation, WOM
In attempt to better communicate how marketers should engage with consumers (or rather prosumers) online, I created a marketing model to sum up the key steps a marketer needs to consider to become part of the consumer’s consideration set and to aid them in their purchase journey. The model describes how consumer’s move from affinity with a brand to conversation, participation and engagement, and the pivotal role the community and WOM now plays in these interactions.
What’s the big hype about Conversational and Community Marketing?
Posted: October 22, 2009 in Social marketing, UncategorizedTags: Apple, Community marketing, Conversational marketing, Lexus, McDonald's, New marketing, Nokia, Online advertising, Prosumer, Redfin, Saab, Social listening, Social networking
Like the latest fad in fashion, Conversational and Community Marketing is all the rage in marketing today. So what’s so special about it? Do you really need to be bothered, or can you happily go about your business and ignore it?
None of us can escape the fact that the Internet has changed many things for businesses. In my earlier post, I talked about the growing importance for total transparency in everything from a company’s behavior to their pricing and profit margins. Guiding this need is the every growing Internet population of ‘Prosumers’, or rather ‘empowered shoppers.’
Read more about how to use conversational and community marketing to motivate your growing base of prosumers.
The phone for social networking junkies
Posted: March 31, 2009 in Mobile, Social marketingTags: Facebook, INQ, Mobile, Nokia, Social networking, Twitter
Social media has gone mobile in a big way. Team INQ has put together a nice piece of kit for the ever struggling mobile operator 3 that does social networking one better. It’s called the INQ¹.
CSR and post-recession business success
Posted: March 19, 2009 in Social marketing, UncategorizedTags: brand, CSR, Ethics, New marketing, Transparency
When it comes to the recession, ethics fly out the door. Or does it? Consider the massive consumer and even governmental back-lash against the massively unethical behavior of the banks that threw the world economy into a tailspin. We are entering an age where CSR will be what keeps a brand from tanking in the post-recession world.
