In marketing blogs, we tend to go on and on about the power of social networking for connecting business to customers and for fostering business change. However in doing so, we tend to forget the real reason why social networks are so dominating our lives and how they completely change the shape of our world. [...]
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Posted in Business change, Online advertising, Social marketing, Uncategorized, tagged Conversational marketing, Internet, New marketing, Purple Cow, Seth Godin, social shifts, Tribes on February 4, 2010 | Leave a Comment »
I stumbled upon this interesting speech from Mr. Purple Cow himself, Seth Godin. He combines the elements of his various books: “All Marketers are Liars,” “Purple Cow,” “Meatball Sundae” and his latest book, “Tribes,” into a single 1 hour speech which he gave at the Business of Software conference last year in Boston.
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Posted in Social marketing, Uncategorized, tagged Advocacy, brand, Brand affinity, Brand detractors, Buyology, BzzAgents, Community marketing, Consumer journey, Consumer loyalty, Content, Conversational marketing, Disruption, Influencers, Martin Lindstrom, New marketing, Search optimization, Social listening, Social networking, User experience, User participation, WOM on November 7, 2009 | 1 Comment »
In attempt to better communicate how marketers should engage with consumers (or rather prosumers) online, I created a marketing model to sum up the key steps a marketer needs to consider to become part of the consumer’s consideration set and to aid them in their purchase journey. The model describes how consumer’s move from affinity with a brand to conversation, participation and engagement, and the pivotal role the community and WOM now plays in these interactions.
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When it comes to the recession, ethics fly out the door. Or does it? Consider the massive consumer and even governmental back-lash against the massively unethical behavior of the banks that threw the world economy into a tailspin. We are entering an age where CSR will be what keeps a brand from tanking in the post-recession world.
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