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Archive for the ‘Uncategorized’ Category

State of the Internet. For infographic fans.

Posted in Data visualisation, Uncategorized, tagged , , , on March 1, 2010 | Leave a Comment »

Here’s a great piece of infographic video with all of the latest quantitative data about the current state of the Internet. Gotta love the nice countdown to 2010 from 1997 showing the number of new social networks being created each year. Interestingly, there is a peak in the early 2000’s which wanes significantly in 2009 [...]

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The very human reason for the growth of Facebook.

Posted in Social marketing, Uncategorized, tagged , on February 12, 2010 | Leave a Comment »

In marketing blogs, we tend to go on and on about the power of social networking for connecting business to customers and for fostering business change. However in doing so, we tend to forget the real reason why social networks are so dominating our lives and how they completely change the shape of our world. [...]

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Seth Godin explains why it’s time to change marketing

Posted in Business change, Online advertising, Social marketing, Uncategorized, tagged , , , , , , on February 4, 2010 | Leave a Comment »

I stumbled upon this interesting speech from Mr. Purple Cow himself, Seth Godin. He combines the elements of his various books: “All Marketers are Liars,” “Purple Cow,” “Meatball Sundae” and his latest book, “Tribes,” into a single 1 hour speech which he gave at the Business of Software conference last year in Boston.

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Art in public spaces gone mad

Posted in Uncategorized, tagged , , on February 1, 2010 | Leave a Comment »

Now for something completely different. If you have seen my company presentation then you know that I am a fan of art in public spaces, especially meaningful or quirky art. Well, here is a piece that transforms public spaces into a canvas for stop motion animation. It bobbles my mind on how much paint and [...]

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The importance of brand participation and experience at retail

Posted in Retail innovation, Uncategorized, tagged , , , , , , , on January 5, 2010 | 3 Comments »

What makes a difference at retail? Today I look at three stores available in Cambridge, the Apple Store, Build-A-Bear and the Levi’s store and compare the three different models and ask the all important question, can one replicate the innovations of Apple retail in other retail formats and brands?

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The new consumer journey and the role of marketing

Posted in Social marketing, Uncategorized, tagged , , , , , , , , , , , , , , , , , , , , on November 7, 2009 | 1 Comment »

In attempt to better communicate how marketers should engage with consumers (or rather prosumers) online, I created a marketing model to sum up the key steps a marketer needs to consider to become part of the consumer’s consideration set and to aid them in their purchase journey. The model describes how consumer’s move from affinity with a brand to conversation, participation and engagement, and the pivotal role the community and WOM now plays in these interactions.

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IPhone Application Translates Babies Cries

Posted in Mobile, Uncategorized, tagged , , , , on November 7, 2009 | Leave a Comment »

Finally, the most useful mobile phone application has hit the shelves, or rather the download store. And it’s for all you new mums and dads out there. If you have been concerned and confused by your babies incessant crying, worry no more, because some clever developers have developed the ultimate translator. One that translates a baby’s crying! I would love to have said this was an ingenious piece of branded content in the vein of Kraft’s iFood Assistant, but no brand has been clever enough to think of this gem.

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What’s the big hype about Conversational and Community Marketing?

Posted in Social marketing, Uncategorized, tagged , , , , , , , , , , , , on October 22, 2009 | 3 Comments »

Like the latest fad in fashion, Conversational and Community Marketing is all the rage in marketing today. So what’s so special about it? Do you really need to be bothered, or can you happily go about your business and ignore it?

None of us can escape the fact that the Internet has changed many things for businesses. In my earlier post, I talked about the growing importance for total transparency in everything from a company’s behavior to their pricing and profit margins. Guiding this need is the every growing Internet population of ‘Prosumers’, or rather ‘empowered shoppers.’

Read more about how to use conversational and community marketing to motivate your growing base of prosumers.

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Effective online brand strategies for targeting prosumers

Posted in Online brand strategy, Uncategorized, tagged , , , , , , , , , , , , , , , , , , , , , , , , , , on October 2, 2009 | 4 Comments »

This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space.
There are a number of different ways [...]

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Using competitor pricing on brand sites increases sales and trust

Posted in Transparency, Uncategorized, tagged , , , , , on October 2, 2009 | Leave a Comment »

This past year, I have been recommending to my clients that they should include a price comparison service, using a trusted third party provider, on their own website. Research has finally emerged that backs up the argument. he new survey by e-tailing group, “Comparison Shopping is a Way of Life”, shows that putting shopping comparisons on brand sites has a significant impact on visitor loyalty and trust.

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