This past year, I have been recommending to my clients that they should include a price comparison service, using a trusted third party provider, on their own website. Research has finally emerged that backs up the argument. he new survey by e-tailing group, “Comparison Shopping is a Way of Life”, shows that putting shopping comparisons on brand sites has a significant impact on visitor loyalty and trust.
Archive for the ‘Uncategorized’ Category
Using competitor pricing on brand sites increases sales and trust
Posted: October 2, 2009 in Transparency, UncategorizedTags: "Comparison sites", "Online sales", Consumer Trust, Price transparency, PriceRunner, Transparency
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What data visualizations can tell us about the world
Posted: September 15, 2009 in Data visualisation, UncategorizedTags: data visualization, globalisation, Politics, resource usage, US trade
As any researcher will tell you, the difficultly of visualising complex datasets is quite simply, the challenge of finding a way to represent the numbers so that they actually mean something to the person who uses it. In the interesting US/China trade example, the line weight gives an immediate indication to the size of the [...]
Looking a bit closer at Ruder Finn’s Intent index
Posted: August 9, 2009 in Data visualisation, Online research, UncategorizedTags: Consumer data, Consumer media usage, Online intent, Research, Ruder Finn
If you’re bored of those plain Forrester charts, then take a look at this gem from Ruder Finn. The pro’s of the research is the interactive data visualisation that lets you view the details of any data point and compare ‘intent’ across demographics and categories. The huge con of the research is the methodology. Ruder [...]
Visualizing the global domination of Starbucks and McDonald’s
Posted: July 28, 2009 in Data visualisation, UncategorizedTags: data visualization, globalisation, McDonald's, Starbucks
Recently I came across some very cool data visualizations, which I am really a big fan of. So I have decided to post some of the best one’s I have found to date. First off is this nice one on Starbucks and McDonald’s. Some interesting highlights to note. The total sales of McDonald’s in 2003 [...]
Six reasons why we might still need politicians
Posted: June 5, 2009 in Politics, UncategorizedTags: "UK elections", Democracy, Ethics, MPs, Politics
In light of the recent UK elections, I thought it would be helpful for people to have a different view on politicians. Given the fact that we currently live in an age where the technology exists to enable “direct democracy” over “representative democracy,” we need now more credible reasons to elect professional politicians to spend time sitting in Parliament endlessly debating issues face to face than they happen to be running and belong to the right political party.
I have been a bit lax in my postings recently. Frankly, I blame the combination of work overload and the beautiful weather. Anyway, while I work on researching my next post, please enjoy a wonderful piece of found copy. In this age of conversation marketing, I have to wonder if found copy isn’t [...]
The end of privacy, part 2
Posted: May 5, 2009 in Privacy, Transparency, UncategorizedTags: 3 Mobile, Cloud Computing, Google, Nokia, O2, Privacy, Transparency
I stumbled upon an interesting article from last October’s Harvard Business Review on privacy which mentioned the research of the privacy expert, Alan F. Westin. He categorised people’s approach to privacy as follows. First there are the Fundamentalist; people who believe we are already living in Orwell’s 1984 and, like most fundamentalist, are strongly lobbying [...]
Leveraging the Internet as a force of business change
Posted: March 23, 2009 in Business change, Transparency, UncategorizedTags: AIG, Consumer loyalty, Consumer Trust, corporate watch, Ethics, Internet, Price transparency, QR codes, Transparency
Three strategies for how business could be using the Internet as a way to rebuild what they have lost and are in danger of never getting back, consumer trust.
