HolyTornado! creates the online campaign strategy for the Green Party
RELEASE DATE: December 7, 2009. Cambridge, UK
The Cambridge based, digital innovations consultancy has aligned itself with the Cambridge Green Party to help its candidate, Tony Juniper to become the UK’s first Green MP in 2010.
Douglas Smith, Founder and Chief Innovator at HolyTornado! believes that the Green Party are now positioned to make a real difference in UK politics. The political climate is ideal for the Green Party. Climate change, sustainable economies and social justice are topping the nation’s agenda. These are complex, inter-linked issues which the other UK political parties simply are not equipped to tackle.
With strong candidates like Tony Juniper, the Green Party is fielding best-in-class experience and knowledge to the table. Tony Juniper is one of the UK’s best known environmentalists, with a 25 year record of fighting for environmental and social issues and seeking change toward a more sustainable society at local, national and international levels.
According to Tony Juniper, “Going green could create millions of jobs, generate new markets, stimulate new technologies and provide opportunities for dynamic new businesses – and in the process conserve the natural systems upon which we all depend.”
With 34,151,628 Brits online today and 20% of these now being active in social media, online is going to be the key battlefield for the 2010 General Elections.
According to Douglas Smith, “New conversational marketing strategies and the opportunities offered by social media are ideally suited for politicians. It brings people closer to the issues and the candidates and gets everyone involved in the election itself. For the Green Party with it’s limited funding, online channels and the new marketing strategies they bring are an increasingly important aspect in the election campaign the best chance it has to make an impact in this election.”
To learn more about conversational marketing and what it can do for your business or organisation, please contact or call us at +44 (0) 772 403 9168.
About HolyTornado!
HolyTornado! is a digital innovations consultancy that helps companies rethink the way they approach customers, branding and marketing in the online space to achieve positive change and impact. HolyTornado!’s founder, Douglas Smith, has long experience with using online techniques to market causes and NGO’s, having previously helped create campaigns for Amnesty International, Greenpeace, Which? and RSPCA.
As an expert in conversational marketing, Douglas has recently completed strategies to reshape the way Nokia market’s itself globally online.
About the Cambridge Green Party
The Cambridge Green Party has been continuously active for around 30 years. Since 2005 the party has stood in every ward during local elections, and has also stood in every General Election since 1987.
In 2008 a major breakthrough was made with the election of long-standing campaigner Margaret Wright, who received over 40% of the vote in Abbey ward.
With one time leader of Cambridge City Council, Simon Sedgwick-Jell, now our first County Councillor, having been elected to Abbey in June 2009. Others, both in Abbey and across the city are bound to follow, now is the time to join a growing movement of Greens in Cambridge. To learn more about the Cambridge Green Party, please visit
