Digital Strategy Service Offering
Digital Innovation
Applying digital strategies to create new product, customer service and brand opportunities for businesses. As delivered for Polar Electro, Nokia, Fujitsu and Which?
Key related services:
• New Product/Service development (which leverage digital as core technology)
• Internal auditing and needs assessment (as a function of above)
• Online strategy & planning
• Digital Ethnographic Research
Conversational & Social Media Marketing
Creating strategies to better utilize social media channels and customer conversations. As delivered for Which?, Nokia, Lexus, Levis & Syngenta
Key related services:
• Conversational marketing strategy development
• Internal auditing and needs assessment (as a function of above)
• Social media listening & analysis (in partnership with Attentio)
• Social media strategy & planning
Online Brand Consulting
Helping you define brand strategies which work better online and enable you to better engage with empowered customers.
Key related services:
• Organizational change planning around digital /conversational models.
• Internal auditing and needs assessment (as a function of above)
• Online Brand Positioning and Brand development
Other Key Services
Social Media Tracking: Tracking of customer conversational across millions of blogs, forums, online news groups and social media networks in 50 countries and languages using the Attentio Brand Dashboard™
Adverse Events Reporting: Specific for the Healthcare industry, this service, provided in partnership with Attentio, provides healthcare businesses with an ongoing adverse event reporting facility based on the information customer’s report in online discussion-based channels. This is a bespoke service that is tailored to your adverse event reporting approach.
Conversation Auditing: This is a bespoke online audit report which looks at your brand’s conversational dynamics and helps you understand your brand’s perception in social media channels, it’s perceived strength’s and weaknesses, key audiences and channels, and the key topics people associate with your brand. The audit can also look at how customers are talking about competing brands.
Online Brand Mapping: Used in planning online brand positioning strategy, this scenerio planning tool examines the different strengths and weaknesses for adopting different brand positioning strategies online.
Online Effectiveness Auditing: This service analyses your online campaign and strategy and informs you of strengths and weaknesses in your campaign approach, potential missed opportunities and strategies, digital media effectiveness and benchmarking, website conversation effectiveness. The Audit can also be expanded into a holistic media audit covering all channels, online and off.
