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Posts Tagged ‘Apple’

How innovation can save UK and US retail

Posted in Retail innovation, Uncategorized, tagged , , , , , , , , on April 29, 2010 | Leave a Comment »

Yesterday, I presented at the Marketing Innovations Summit by Nascom, who asked me to create a challenging presentation. So I decided to explore how retail is failing and what are some possible fixes for today’s retail. Not only did I find concrete data and examples of just how bad US and UK retail is doing, but also some great examples of what some stores and brands are doing to make it better using new technologies and approaches. You can see it all here.

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The importance of brand participation and experience at retail

Posted in Retail innovation, Uncategorized, tagged , , , , , , , on January 5, 2010 | 3 Comments »

What makes a difference at retail? Today I look at three stores available in Cambridge, the Apple Store, Build-A-Bear and the Levi’s store and compare the three different models and ask the all important question, can one replicate the innovations of Apple retail in other retail formats and brands?

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What’s the big hype about Conversational and Community Marketing?

Posted in Social marketing, Uncategorized, tagged , , , , , , , , , , , , on October 22, 2009 | 3 Comments »

Like the latest fad in fashion, Conversational and Community Marketing is all the rage in marketing today. So what’s so special about it? Do you really need to be bothered, or can you happily go about your business and ignore it?

None of us can escape the fact that the Internet has changed many things for businesses. In my earlier post, I talked about the growing importance for total transparency in everything from a company’s behavior to their pricing and profit margins. Guiding this need is the every growing Internet population of ‘Prosumers’, or rather ‘empowered shoppers.’

Read more about how to use conversational and community marketing to motivate your growing base of prosumers.

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