Finally, the most useful mobile phone application has hit the shelves, or rather the download store. And it’s for all you new mums and dads out there. If you have been concerned and confused by your babies incessant crying, worry no more, because some clever developers have developed the ultimate translator. One that translates a baby’s crying! I would love to have said this was an ingenious piece of branded content in the vein of Kraft’s iFood Assistant, but no brand has been clever enough to think of this gem.
Posts Tagged ‘Brand utility’
IPhone Application Translates Babies Cries
Posted in Mobile, Uncategorized, tagged Brand utility, Dads, iPhone apps, Kraft, Mobile on November 7, 2009 | Leave a Comment »
Branded utilities turn marketing dollars into marketing profit
Posted in Branded Utilities, Uncategorized, tagged Brand utility, iPhone apps, Kraft on March 18, 2009 | Leave a Comment »
With the pending death of traditional online advertising, what’s an advertiser to do?
Well, one solution is to create smart branded utilities. Capitalizing on the iPhone wave sweeping the Western world, Kraft, or one of their smarter agencies, have cleverly created one of the most functional mobile branded utilities to date, the iFood Assistant.
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