In attempt to better communicate how marketers should engage with consumers (or rather prosumers) online, I created a marketing model to sum up the key steps a marketer needs to consider to become part of the consumer’s consideration set and to aid them in their purchase journey. The model describes how consumer’s move from affinity with a brand to conversation, participation and engagement, and the pivotal role the community and WOM now plays in these interactions.
Posts Tagged ‘Consumer loyalty’
Leveraging the Internet as a force of business change
Posted in Business change, Transparency, Uncategorized, tagged AIG, Consumer loyalty, Consumer Trust, corporate watch, Ethics, Internet, Price transparency, QR codes, Transparency on March 23, 2009 | Leave a Comment »
Three strategies for how business could be using the Internet as a way to rebuild what they have lost and are in danger of never getting back, consumer trust.
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