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Posts Tagged ‘Consumer media usage’

Looking a bit closer at Ruder Finn’s Intent index

Posted in Data visualisation, Online research, Uncategorized, tagged , , , , on August 9, 2009 | Leave a Comment »

If you’re bored of those plain Forrester charts, then take a look at this gem from Ruder Finn. The pro’s of the research is the interactive data visualisation that lets you view the details of any data point and compare ‘intent’ across demographics and categories. The huge con of the research is the methodology. Ruder [...]

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Internet to replace television, print and radio in 2010

Posted in Online advertising, tagged , , , , , , on March 18, 2009 | 1 Comment »

By 2020, all media will have converged into pure digital platforms. Isobar, the agency who made this chart, believe we (as in Western countries) are already at the tipping point which started in last year and is continuing now. As media converge online to the point where digital media accounts for over 80% of media consumed, the distinctions between different types of advertising will disappear. Branding, direct, print, TV – will become a seamless marketing continuum.

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