This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space. There are a number of different [...]
Posts Tagged ‘Consumer Trust’
Using competitor pricing on brand sites increases sales and trust
Posted in Transparency, Uncategorized, tagged "Comparison sites", "Online sales", Consumer Trust, Price transparency, PriceRunner, Transparency on October 2, 2009 | Leave a Comment »
This past year, I have been recommending to my clients that they should include a price comparison service, using a trusted third party provider, on their own website. Research has finally emerged that backs up the argument. he new survey by e-tailing group, “Comparison Shopping is a Way of Life”, shows that putting shopping comparisons on brand sites has a significant impact on visitor loyalty and trust.
Leveraging the Internet as a force of business change
Posted in Business change, Transparency, Uncategorized, tagged AIG, Consumer loyalty, Consumer Trust, corporate watch, Ethics, Internet, Price transparency, QR codes, Transparency on March 23, 2009 | Leave a Comment »
Three strategies for how business could be using the Internet as a way to rebuild what they have lost and are in danger of never getting back, consumer trust.
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