I stumbled upon this interesting speech from Mr. Purple Cow himself, Seth Godin. He combines the elements of his various books: “All Marketers are Liars,” “Purple Cow,” “Meatball Sundae” and his latest book, “Tribes,” into a single 1 hour speech which he gave at the Business of Software conference last year in Boston.
Posts Tagged ‘Conversational marketing’
Seth Godin explains why it’s time to change marketing
Posted: February 4, 2010 in Business change, Online advertising, Social marketing, UncategorizedTags: Conversational marketing, Internet, New marketing, Purple Cow, Seth Godin, social shifts, Tribes
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The new consumer journey and the role of marketing
Posted: November 7, 2009 in Social marketing, UncategorizedTags: Advocacy, brand, Brand affinity, Brand detractors, Buyology, BzzAgents, Community marketing, Consumer journey, Consumer loyalty, Content, Conversational marketing, Disruption, Influencers, Martin Lindstrom, New marketing, Search optimization, Social listening, Social networking, User experience, User participation, WOM
In attempt to better communicate how marketers should engage with consumers (or rather prosumers) online, I created a marketing model to sum up the key steps a marketer needs to consider to become part of the consumer’s consideration set and to aid them in their purchase journey. The model describes how consumer’s move from affinity with a brand to conversation, participation and engagement, and the pivotal role the community and WOM now plays in these interactions.
What’s the big hype about Conversational and Community Marketing?
Posted: October 22, 2009 in Social marketing, UncategorizedTags: Apple, Community marketing, Conversational marketing, Lexus, McDonald's, New marketing, Nokia, Online advertising, Prosumer, Redfin, Saab, Social listening, Social networking
Like the latest fad in fashion, Conversational and Community Marketing is all the rage in marketing today. So what’s so special about it? Do you really need to be bothered, or can you happily go about your business and ignore it?
None of us can escape the fact that the Internet has changed many things for businesses. In my earlier post, I talked about the growing importance for total transparency in everything from a company’s behavior to their pricing and profit margins. Guiding this need is the every growing Internet population of ‘Prosumers’, or rather ‘empowered shoppers.’
Read more about how to use conversational and community marketing to motivate your growing base of prosumers.
Effective online brand strategies for targeting prosumers
Posted: October 2, 2009 in Online brand strategy, UncategorizedTags: Brand activism, Brand democracy, Brand icons, Brand philanthropy, Campaign for Real Beauty, Coca-Cola, Colgate, Communities, Consumer Trust, Conversational marketing, CSR, Customer Made, Dove, Gatorade, Google, Harley Davidson, Internet, Kraft, New marketing, Newman's Own, Nike, Nokia, Prosumer, Quicksilver, Red Bull, Social affiliate marketing, Tango
This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space. There are a number of different [...]
