Three strategies for how business could be using the Internet as a way to rebuild what they have lost and are in danger of never getting back, consumer trust.
Posts Tagged ‘corporate watch’
Leveraging the Internet as a force of business change
Posted in Business change, Transparency, Uncategorized, tagged AIG, Consumer loyalty, Consumer Trust, corporate watch, Ethics, Internet, Price transparency, QR codes, Transparency on March 23, 2009 | Leave a Comment »
The ELE event that hit the business world
Posted in Introduction, tagged brand, corporate watch, entertainment, globalisation, Internet, social shifts, sourcewatch, wikileaks on March 10, 2009 | Leave a Comment »
In the last decade, the world as we know it underwent a fundamental change. A change so profound that it represented an extinction-level event for businesses of all types. The resulting impact of this event is suffocating any businesses incapable of making evolutionary changes, while literally wiping out some businesses altogether. Consumers are switching off and logging on to get what they want. Free entertainment. A sense of connection to others. Real stories. And knowledge.
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