This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space. There are a number of different [...]
Posts Tagged ‘CSR’
Effective online brand strategies for targeting prosumers
Posted in Online brand strategy, Uncategorized, tagged Internet, Kraft, New marketing, CSR, Consumer Trust, Nokia, Google, Prosumer, Conversational marketing, Communities, Brand philanthropy, Nike, Newman's Own, Colgate, Red Bull, Quicksilver, Brand icons, Harley Davidson, Brand activism, Customer Made, Social affiliate marketing, Dove, Campaign for Real Beauty, Brand democracy, Coca-Cola, Tango, Gatorade on October 2, 2009 | 4 Comments »
CSR and post-recession business success
Posted in Social marketing, Uncategorized, tagged brand, CSR, Ethics, New marketing, Transparency on March 19, 2009 | Leave a Comment »
When it comes to the recession, ethics fly out the door. Or does it? Consider the massive consumer and even governmental back-lash against the massively unethical behavior of the banks that threw the world economy into a tailspin. We are entering an age where CSR will be what keeps a brand from tanking in the post-recession world.
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