This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space. There are a number of different [...]
Posts Tagged ‘CSR’
Effective online brand strategies for targeting prosumers
Posted: October 2, 2009 in Online brand strategy, UncategorizedTags: Brand activism, Brand democracy, Brand icons, Brand philanthropy, Campaign for Real Beauty, Coca-Cola, Colgate, Communities, Consumer Trust, Conversational marketing, CSR, Customer Made, Dove, Gatorade, Google, Harley Davidson, Internet, Kraft, New marketing, Newman's Own, Nike, Nokia, Prosumer, Quicksilver, Red Bull, Social affiliate marketing, Tango
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CSR and post-recession business success
Posted: March 19, 2009 in Social marketing, UncategorizedTags: brand, CSR, Ethics, New marketing, Transparency
When it comes to the recession, ethics fly out the door. Or does it? Consider the massive consumer and even governmental back-lash against the massively unethical behavior of the banks that threw the world economy into a tailspin. We are entering an age where CSR will be what keeps a brand from tanking in the post-recession world.
