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Posts Tagged ‘CSR’

This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space. There are a number of different [...]

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When it comes to the recession, ethics fly out the door. Or does it? Consider the massive consumer and even governmental back-lash against the massively unethical behavior of the banks that threw the world economy into a tailspin. We are entering an age where CSR will be what keeps a brand from tanking in the post-recession world.

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