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Posts Tagged ‘CSR’

Effective online brand strategies for targeting prosumers

Posted in Online brand strategy, Uncategorized, tagged , , , , , , , , , , , , , , , , , , , , , , , , , , on October 2, 2009 | 4 Comments »

This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space.
There are a number of different ways [...]

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CSR and post-recession business success

Posted in Social marketing, Uncategorized, tagged , , , , on March 19, 2009 | Leave a Comment »

When it comes to the recession, ethics fly out the door. Or does it? Consider the massive consumer and even governmental back-lash against the massively unethical behavior of the banks that threw the world economy into a tailspin. We are entering an age where CSR will be what keeps a brand from tanking in the post-recession world.

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