By 2020, all media will have converged into pure digital platforms. Isobar, the agency who made this chart, believe we (as in Western countries) are already at the tipping point which started in last year and is continuing now. As media converge online to the point where digital media accounts for over 80% of media consumed, the distinctions between different types of advertising will disappear. Branding, direct, print, TV – will become a seamless marketing continuum.
Posts Tagged ‘Eye-tracking studies’
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- Ofcom should ban the use of "up to" in broadband claims and force providers to advertise customers' real speeds. 1 day ago
- http://bit.ly/dBlSdI Don't believe Virgin Media's false broadband claims. Been tracking my speed for a year and rarely over 1mB! 1 day ago
- Today and for a while I will be attempting to master the art of the #ReverseTweet, where your last post is published first. 5 days ago
- Why #ReverseTweet? Because people read top to bottom and not bottom to top. And Twitter is pretty stupid in that way. 5 days ago
- In the news. Blockbuster not strong enough to save Blockbuster as they go bust. http://bit.ly/9OzK8B Too late to switch to legal downloads 5 days ago
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