This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space. There are a number of different [...]
Posts Tagged ‘Google’
The end of privacy, part 2
Posted: May 5, 2009 in Privacy, Transparency, UncategorizedTags: 3 Mobile, Cloud Computing, Google, Nokia, O2, Privacy, Transparency
I stumbled upon an interesting article from last October’s Harvard Business Review on privacy which mentioned the research of the privacy expert, Alan F. Westin. He categorised people’s approach to privacy as follows. First there are the Fundamentalist; people who believe we are already living in Orwell’s 1984 and, like most fundamentalist, are strongly lobbying [...]
