This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space.
There are a number of different ways [...]
Posts Tagged ‘Google’
The end of privacy, part 2
Posted in Privacy, Transparency, Uncategorized, tagged 3 Mobile, Cloud Computing, Google, Nokia, O2, Privacy, Transparency on May 5, 2009 | 1 Comment »
I stumbled upon an interesting article from last October’s Harvard Business Review on privacy which mentioned the research of the privacy expert, Alan F. Westin. He categorised people’s approach to privacy as follows. First there are the Fundamentalist; people who believe we are already living in Orwell’s 1984 and, like most fundamentalist, are strongly lobbying [...]
Contact info.
Subscribe by email
Add this
-
What’s new?
Topics
- Branded Utilities (1)
- Business change (2)
- Data visualisation (4)
- Introduction (2)
- Mobile (2)
- Online advertising (2)
- Online brand strategy (1)
- Online research (1)
- Politics (2)
- Privacy (3)
- Retail innovation (1)
- Social marketing (6)
- Transparency (5)
- Uncategorized (21)
Tags
Archive
- March 2010 (1)
- February 2010 (3)
- January 2010 (1)
- December 2009 (1)
- November 2009 (2)
- October 2009 (3)
- September 2009 (1)
- August 2009 (1)
- July 2009 (2)
- June 2009 (2)
- May 2009 (2)
- April 2009 (1)
- March 2009 (6)
