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Posts Tagged ‘Internet’

Seth Godin explains why it’s time to change marketing

Posted in Business change, Online advertising, Social marketing, Uncategorized, tagged , , , , , , on February 4, 2010 | Leave a Comment »

I stumbled upon this interesting speech from Mr. Purple Cow himself, Seth Godin. He combines the elements of his various books: “All Marketers are Liars,” “Purple Cow,” “Meatball Sundae” and his latest book, “Tribes,” into a single 1 hour speech which he gave at the Business of Software conference last year in Boston.

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Effective online brand strategies for targeting prosumers

Posted in Online brand strategy, Uncategorized, tagged , , , , , , , , , , , , , , , , , , , , , , , , , , on October 2, 2009 | 4 Comments »

This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space. There are a number of different [...]

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Innovating the way we govern society

Posted in Politics, tagged , , , , , on July 5, 2009 | Leave a Comment »

Some will remember the past decade as the decade the people started to claw back power from business and government. What with the rapid growth of online consumer activism, whistleblower sites and consumer driven watchdog organisations that has proliferated on the Internet, I have started to wonder if we aren’t nearing a future in which the current shape of government itself is outdated. What if there was a better way of running the country? One in which everybody could directly effect the direction we are heading and the laws that we pass?

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Leveraging the Internet as a force of business change

Posted in Business change, Transparency, Uncategorized, tagged , , , , , , , , on March 23, 2009 | Leave a Comment »

Three strategies for how business could be using the Internet as a way to rebuild what they have lost and are in danger of never getting back, consumer trust.

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The ELE event that hit the business world

Posted in Introduction, tagged , , , , , , , on March 10, 2009 | Leave a Comment »

In the last decade, the world as we know it underwent a fundamental change. A change so profound that it represented an extinction-level event for businesses of all types. The resulting impact of this event is suffocating any businesses incapable of making evolutionary changes, while literally wiping out some businesses altogether. Consumers are switching off and logging on to get what they want. Free entertainment. A sense of connection to others. Real stories. And knowledge.

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