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Posts Tagged ‘Nokia’

The importance of brand participation and experience at retail

Posted in Retail innovation, Uncategorized, tagged , , , , , , , on January 5, 2010 | 3 Comments »

What makes a difference at retail? Today I look at three stores available in Cambridge, the Apple Store, Build-A-Bear and the Levi’s store and compare the three different models and ask the all important question, can one replicate the innovations of Apple retail in other retail formats and brands?

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What’s the big hype about Conversational and Community Marketing?

Posted in Social marketing, Uncategorized, tagged , , , , , , , , , , , , on October 22, 2009 | 3 Comments »

Like the latest fad in fashion, Conversational and Community Marketing is all the rage in marketing today. So what’s so special about it? Do you really need to be bothered, or can you happily go about your business and ignore it?

None of us can escape the fact that the Internet has changed many things for businesses. In my earlier post, I talked about the growing importance for total transparency in everything from a company’s behavior to their pricing and profit margins. Guiding this need is the every growing Internet population of ‘Prosumers’, or rather ‘empowered shoppers.’

Read more about how to use conversational and community marketing to motivate your growing base of prosumers.

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Effective online brand strategies for targeting prosumers

Posted in Online brand strategy, Uncategorized, tagged , , , , , , , , , , , , , , , , , , , , , , , , , , on October 2, 2009 | 4 Comments »

This is the first in a series of articles on establishing marketing leadership online. Over the past few years, I looked into how brands behave online and established a brand positioning model which takes into account the different types of strategies employed by different brands in the online space. There are a number of different [...]

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The end of privacy, part 2

Posted in Privacy, Transparency, Uncategorized, tagged , , , , , , on May 5, 2009 | 1 Comment »

I stumbled upon an interesting article from last October’s Harvard Business Review on privacy which mentioned the research of the privacy expert, Alan F. Westin. He categorised people’s approach to privacy as follows. First there are the Fundamentalist; people who believe we are already living in Orwell’s 1984 and, like most fundamentalist, are strongly lobbying [...]

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The phone for social networking junkies

Posted in Mobile, Social marketing, tagged , , , , , on March 31, 2009 | 1 Comment »

Social media has gone mobile in a big way. Team INQ has put together a nice piece of kit for the ever struggling mobile operator 3 that does social networking one better. It’s called the INQ¹.

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