What makes a difference at retail? Today I look at three stores available in Cambridge, the Apple Store, Build-A-Bear and the Levi’s store and compare the three different models and ask the all important question, can one replicate the innovations of Apple retail in other retail formats and brands?
Posts Tagged ‘Nokia’
The importance of brand participation and experience at retail
Posted: January 5, 2010 in Retail innovation, UncategorizedTags: Apple, Brand participation, Build-A-Bear, Experience retail, New marketing, Nokia, Prosumer, Retail innovation
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The end of privacy, part 2
Posted: May 5, 2009 in Privacy, Transparency, UncategorizedTags: 3 Mobile, Cloud Computing, Google, Nokia, O2, Privacy, Transparency
I stumbled upon an interesting article from last October’s Harvard Business Review on privacy which mentioned the research of the privacy expert, Alan F. Westin. He categorised people’s approach to privacy as follows. First there are the Fundamentalist; people who believe we are already living in Orwell’s 1984 and, like most fundamentalist, are strongly lobbying [...]
