This past year, I have been recommending to my clients that they should include a price comparison service, using a trusted third party provider, on their own website. Research has finally emerged that backs up the argument. he new survey by e-tailing group, “Comparison Shopping is a Way of Life”, shows that putting shopping comparisons on brand sites has a significant impact on visitor loyalty and trust.
Posts Tagged ‘Price transparency’
Using competitor pricing on brand sites increases sales and trust
Posted: October 2, 2009 in Transparency, UncategorizedTags: "Comparison sites", "Online sales", Consumer Trust, Price transparency, PriceRunner, Transparency
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Leveraging the Internet as a force of business change
Posted: March 23, 2009 in Business change, Transparency, UncategorizedTags: AIG, Consumer loyalty, Consumer Trust, corporate watch, Ethics, Internet, Price transparency, QR codes, Transparency
Three strategies for how business could be using the Internet as a way to rebuild what they have lost and are in danger of never getting back, consumer trust.
