Here’s a great piece of infographic video with all of the latest quantitative data about the current state of the Internet. Gotta love the nice countdown to 2010 from 1997 showing the number of new social networks being created each year. Interestingly, there is a peak in the early 2000′s which wanes significantly in 2009 [...]
Posts Tagged ‘Social networking’
State of the Internet. For infographic fans.
Posted: March 1, 2010 in Data visualisation, UncategorizedTags: data visualization, Internet stats, Social networking, social shifts
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HolyTornado! company presentation finally online
Posted: December 21, 2009 in IntroductionTags: New marketing, Social networking
The first HolyTornado! Company presentation is now live on Slideshare. Click here if you haven’t had a chance to read it yet.
The new consumer journey and the role of marketing
Posted: November 7, 2009 in Social marketing, UncategorizedTags: Advocacy, brand, Brand affinity, Brand detractors, Buyology, BzzAgents, Community marketing, Consumer journey, Consumer loyalty, Content, Conversational marketing, Disruption, Influencers, Martin Lindstrom, New marketing, Search optimization, Social listening, Social networking, User experience, User participation, WOM
In attempt to better communicate how marketers should engage with consumers (or rather prosumers) online, I created a marketing model to sum up the key steps a marketer needs to consider to become part of the consumer’s consideration set and to aid them in their purchase journey. The model describes how consumer’s move from affinity with a brand to conversation, participation and engagement, and the pivotal role the community and WOM now plays in these interactions.
What’s the big hype about Conversational and Community Marketing?
Posted: October 22, 2009 in Social marketing, UncategorizedTags: Apple, Community marketing, Conversational marketing, Lexus, McDonald's, New marketing, Nokia, Online advertising, Prosumer, Redfin, Saab, Social listening, Social networking
Like the latest fad in fashion, Conversational and Community Marketing is all the rage in marketing today. So what’s so special about it? Do you really need to be bothered, or can you happily go about your business and ignore it?
None of us can escape the fact that the Internet has changed many things for businesses. In my earlier post, I talked about the growing importance for total transparency in everything from a company’s behavior to their pricing and profit margins. Guiding this need is the every growing Internet population of ‘Prosumers’, or rather ‘empowered shoppers.’
Read more about how to use conversational and community marketing to motivate your growing base of prosumers.
How the end of privacy could rid us of local policing
Posted: May 6, 2009 in Privacy, Transparency, UncategorizedTags: Facial recognition, Google, Privacy, Social networking, social shifts, Transparency, We-Think
In a new twist, the complete lack of social prIvacy potentially could be a good thing. At least according to the author of We-Think, Charles Leadbeater. In his book, he proposes that we apply social participation strategies to government to foster communities that govern and police themselves, without the need of interfering politicians or police. In a kind of neighbourhood watch on steroids if you will, whole cities/populations would essentially be activated to watch over each other in a mutual peer support fashion.
The end of privacy, part 1
Posted: April 13, 2009 in Privacy, Transparency, UncategorizedTags: Facebook, Google, Privacy, Social networking, social shifts, Transparency, Twitter, Wikipedia, YouTube
Imagine if you will, having the power to see what is happening anywhere in the world, and at any past or present time. And that power was shared eventually, to everyone in the world. This was the premise of the book, “The Light of Other Days” by Arthur C. Clarke and Stephen Baxter, which discusses [...]
The phone for social networking junkies
Posted: March 31, 2009 in Mobile, Social marketingTags: Facebook, INQ, Mobile, Nokia, Social networking, Twitter
Social media has gone mobile in a big way. Team INQ has put together a nice piece of kit for the ever struggling mobile operator 3 that does social networking one better. It’s called the INQ¹.
