By 2020, all media will have converged into pure digital platforms. Isobar, the agency who made this chart, believe we (as in Western countries) are already at the tipping point which started in last year and is continuing now. As media converge online to the point where digital media accounts for over 80% of media consumed, the distinctions between different types of advertising will disappear. Branding, direct, print, TV – will become a seamless marketing continuum.
Posts Tagged ‘Tipping point’
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