This past year, I have been recommending to my clients that they should include a price comparison service, using a trusted third party provider, on their own website. Research has finally emerged that backs up the argument. he new survey by e-tailing group, “Comparison Shopping is a Way of Life”, shows that putting shopping comparisons on brand sites has a significant impact on visitor loyalty and trust.
Posts Tagged ‘Transparency’
Using competitor pricing on brand sites increases sales and trust
Posted: October 2, 2009 in Transparency, UncategorizedTags: "Comparison sites", "Online sales", Consumer Trust, Price transparency, PriceRunner, Transparency
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The end of privacy, part 2
Posted: May 5, 2009 in Privacy, Transparency, UncategorizedTags: 3 Mobile, Cloud Computing, Google, Nokia, O2, Privacy, Transparency
I stumbled upon an interesting article from last October’s Harvard Business Review on privacy which mentioned the research of the privacy expert, Alan F. Westin. He categorised people’s approach to privacy as follows. First there are the Fundamentalist; people who believe we are already living in Orwell’s 1984 and, like most fundamentalist, are strongly lobbying [...]
Leveraging the Internet as a force of business change
Posted: March 23, 2009 in Business change, Transparency, UncategorizedTags: AIG, Consumer loyalty, Consumer Trust, corporate watch, Ethics, Internet, Price transparency, QR codes, Transparency
Three strategies for how business could be using the Internet as a way to rebuild what they have lost and are in danger of never getting back, consumer trust.
